Search engine optimization can be confusing. Multiple consultants all suggesting different strategies, algorithm change announcements making the news, people trying to hide their real methods and tactics – it has certainly built itself a questionable reputation, unfortunately.
I say unfortunately because it is still an amazing source of traffic, leads, and revenue for so many businesses – both local and small business and those competing on a National or International scale. Sure, there are a large number of factors to consider when undertaking a search marketing campaign but it doesn’t have to be as confusing or intimidating as people make it out to be.
We take a very unique approach to organic search engine optimization that comes with a lot less risk than many other strategies. On top of this we help develop real content and online marketing strategies to support the efforts and reach as many people as possible.
Not only can we help you rank organically for a variety of search terms we also combine it with proper analytics, tracking, and testing to make sure your website is making good use of the increases in traffic. Feel free to check out our conversion optimization service for more info on this.
More than likely. We do have some exceptions and do not accept every client and website. We have created an amazing process that focuses on building the authority of your website while ranking it for specific keywords. Although we agree that one size does not necessarily fit all, we can usually put together a solution for any website.
If your website is brand new or not well established, it’s going to take a lot more effort and work to get the same results as someone with a well established website in the industry.
If your website has been penalized – whether by an algorithm update or manual penalty, we may not be able to help you. We can certainly point you in the right direction and give you some advice, but it can be quite time consuming and costly to recover from some types of penalty.
Although SEO is much more complex than what we discuss below, I think it will help give you an idea of what is involved and some of the factors that go into ranking a specific page for any given search term.
Everything starts here. Understanding your market, researching what people are looking for and what problems and questions they have is incredibly important. It’s often better to focus your efforts on more targeted keywords that have less volume but also less competition than trying to go after the hugely popular keywords. This is because of relevance. You want as targeted traffic as possible. Take this example. If you’re a personal trainer, you could try to target the keyword “weight loss” – it’s a keyword that is searched for thousands of times a day. However, the traffic would be very off-target and your return on investment would be very low. You’d be much better off ranking for a term that focuses on both your location and the service you deliver. “Halifax personal trainer” for example would be much less competitive and would result in targeted traffic and therefore more leads.
Understanding your market and their search behaviour is extremely important.
This is an important component to obtaining a good ranking because you have a lot of control over it. Every good search marketing solution starts with looking at your website. Once you know what your potential customers are looking for and what problems they have, you need to make sure that your website provides the solutions and answers. Creating great sharable content is always a plus when it comes to SEO.
It’s more than just content though – paying attention to your Titles and Meta-Descriptions and making sure they reflect what the page is actually about will help tell search engines and searchers what to expect. Internal linking and navigation structure can make it easy or difficult for both a user and a search engine to browse through your website. Site-maps, keyword density, Analytics and tracking, broken links, and many other factors all come into play when optimizing the structure and content of your site.
In its basic form, the third pillar of good organic search engine optimization is everything else that involves your website but happens somewhere else. This is where the magic happens.
Acquiring links that point to your website is still the number one way to get your site ranked in search engines. Let me say that again: Acquiring links still takes the cake.
This is something that gets debated every other day in the search marketing world and I’m done debating. I’ve tested it over and over again and acquiring links is still the best way to rank for anything. Links count as votes in the eyes of search engines – it’s like a webmaster or website owner vouching for the credibility of another website. Sure, there are some pretty spammy ways of acquiring links – no doubt about that. But there are also some amazing, low-risk tactics that we have in place that just simply work.
In addition to basic links from other websites, you also need to consider social media. Does your website get shared? Is it being talked about? Are your profiles popular? Do you have them linked to your website properly so that they are providing the most benefit? These are all things you need to consider when optimizing for search rankings.
We aren’t social media experts, but we can help with high level strategy discussions. In particular, we know what to do to optimize your social media presence so that it helps your organic search engine optimization efforts. This means that we aren’t going to give you crash courses on executing things like public relations and customer service over social media, but we can provide you with the information you need to execute a powerful social media campaign to sell your product or bring people to your website.
If you are a local small business looking to target an industry in your local town or city, you can expect to start at around $100 – $150 per month. That said, if you are in a competitive market – whether a large city or a high margin industry, you might need to spend a little more in the $250 – $400 per month range.
If you want to go more general and broad and target keywords on a National or International level, you will start at the $300-$400 price point and could be as much as $2000-$3000 or more depending on the level of service and types of strategies that we end up implementing.
Like I mentioned earlier, it’s tough to give a one-size-fits-all package with this sort of thing. We are more than happy to discuss search engine optimization with you and provide an audit and quote depending on your needs.
We always start with an initial assessment of your website, industry, and some of the first keywords that come to your mind. We’ll dive in to take a closer look at some of the top competitors and build out a plan that will work for your needs.