Search engine optimization is confusing. Multiple consultants all suggesting different strategies, algorithm change announcements making the news, people trying to hide their real methods and tactics – it has certainly built itself a questionable reputation.
Despite the confusion, SEO is an amazing source of traffic, leads, and revenue for so many businesses – both local business and those competing on a National or International scale. Sure, there are a large number of factors to consider when undertaking a search marketing campaign but it doesn’t have to be as confusing or intimidating as people make it out to be.
How Is Websavers Media Different?
We take a very unique approach to organic search engine optimization that comes with a lot less risk than many other strategies. On top of this we help develop real content and online marketing strategies to support the efforts and reach as many people as possible.
Not only can we help you rank organically for a variety of search terms, but you also have the option of combining our SEO services with proper analytics, tracking, and testing to make sure your website is making good use of the newfound increases in traffic. Check out our conversion optimization service for more info on this.
Although SEO is much more complex than what we discuss below, the following will help give you an idea of what is involved and some of the factors that go into ranking your website.
Everything starts here. Understanding your market, researching what people are looking for and what problems and questions they have is incredibly important. It’s often better to focus your efforts on more targeted keywords that have less volume but also less competition than trying to go after the hugely popular keywords. This is because of relevance. You want as targeted traffic as possible. Take this example. If you’re a personal trainer, you could try to target the keyword “weight loss” – it’s a keyword that is searched for thousands of times a day. However, the traffic would be very off-target and your return on investment would be very low. You’d be much better off ranking for a term that focuses on both your location and the service you deliver. “Halifax personal trainer” for example would be much less competitive and would result in targeted traffic and therefore more leads.
Understanding your market and their search behaviour is extremely important.
Competing Locally? Ask us about creating your Google+ Brand page used for Maps results and linking it to your website!
This is an important component to obtaining a good ranking because you have a lot of control over it. Every good search marketing solution starts with looking at your website. Once you know what your potential customers are looking for and what problems they have, you need to make sure that your website provides the solutions and answers. Creating great sharable content is always a plus when it comes to SEO.
It’s more than just content though – paying attention to your Titles and Meta-Descriptions and making sure they reflect what the page is actually about will help tell search engines and searchers what to expect. Internal linking and navigation structure can make it easy or difficult for both a user and a search engine to browse through your website. Site-maps, keyword density, Analytics and tracking, broken links, and many other factors all come into play when optimizing the structure and content of your site.
In its basic form, the third pillar of good organic search engine optimization is everything else that involves your website but happens somewhere else. This is where the magic happens.
Acquiring links that point to your website is still the number one way to get your site ranked in search engines. Let me say that again: Acquiring links still takes the cake.
This is something that gets debated every other day in the search marketing world and I’m done debating. I’ve tested it over and over again and acquiring links is still the best way to rank for anything. Links count as votes in the eyes of search engines – it’s like a webmaster or website owner vouching for the credibility of another website. Sure, there are some pretty spammy ways of acquiring links – no doubt about that. But there are also some amazing, low-risk tactics that we have in place that just simply work.
While social media has wide-reaching marketing value that is strongly recommended to partake in, it also has a very specific SEO connection too! Beyond the usual questions like “Does your website get shared?” and “Is your website being talked about?” (which we discuss more in our content marketing section here), the biggest question we ask about social media from a SEO perspective is:
Are your social media profiles linked to your website properly so that they are providing the most benefit?
Our search engine optimization techniques ensure that these types of connections are properly configured between your social profiles and your website.
If you are a local small business looking to target an industry in your local town or city, you can expect to start at around $100 – $150 per month. That said, if you are in a competitive market – whether a large city or a high margin industry, you might need to spend a little more in the $250 – $400 per month range.
If you want to go more general and broad and target keywords on a National or International level, you will start at the $300-$400 price point and could be as much as $2,000-$3,000 or more depending on the level of service and types of strategies that are necessary to ensure you get the rankings you need.
We take a couple days to learn a bit about your business and website. We research your industry and competition and with your input, decide on the keywords you want to target.
Based on the decided keywords, we optimize your website for search engines and visitors. All changes to structure and content will be approved by you before being applied to the site.
Once all the work is done on your site we begin creating the content for the articles and scheduling out your links. This is done over the next 30-60 days to appear as natural as possible.
Every week you will receive a rank report. You will also have access to our team via email to answer any questions you might have.